Google Search On 2022 Event Recap

Here is a recap of all the changes that Google announced for their popular search engine and related services at the recent Search on 2022 event.

Google Search, Search Engine, Apps & OS

Fri Sep 30, 2022 - 23:00

Google Search On 2022

Event Recap

Google recently held a special Search On 22 event, where it announced lots of new updates for its popular search engine and related services, like Google Images, News, Shopping, and others. These new features will be rolled out for customers in the coming months to make their search experience that much more fulfilling. Here is a quick recap of everything that was announced.

Google Search on 22 Event Recap

Multisearch Expansion

Google is planning to expand Multisearch to 70 new languages. With Multisearch, you can add a specific text-based query on top of your existing 'Search by Image' query. This system is powered by Google Lens and provides more detailed search results based on the added input. This new ability was only launched last year and was only available to English-speaking users based in the US. Now, it will be expanded to other non-English speaking users and countries as well.

Multisearch Near Me

With the expansion of Multisearch into new languages, Google is also planning to add local search support to the feature. In this updated version, you will be able to see search results based on your location, in addition to your text-based query. So, in case you were looking for a particular item or dish via Google Lens image search, you can now find shops or restaurants nearby that carry the same.

Translation Text Update

Google is looking to update the look of the translation text that appears when you use Google Lens to translate something in real life. Right now, when you point your camera at any physical text in front of you, the translation overlay that appears is quite blocky with large pointless borders. With this new update, the Google Lens will use a generative adversarial network, or GAN model, to make it look a lot better.

iOS App Shortcuts

Google is planning to add shortcut buttons below the search bar within the Google Search app for iOS. This way, when you open the app, you can directly dive into specific services like voice search, translate, screenshots and others without actually having to go through a multi-step selection process. For now, this service will be limited to US-based users only, with plans to launch it on Android next year.

Multiple Word Autocomplete

Right now, Google offers you singular autocomplete phrase suggestions when you start typing anything in the search bar. You can select any one of the suggestions, and it takes you directly to the results. With this new update, this process will become a lot more nuanced, as you will be able to tap and select individual word suggestions and create a string of multi-word search prompts. This will make your search results that much more refined. You can even remove or add specific context words to the search after the results have been showcased.

Information Widgets

Right now, when you search for something on Google, you get a bunch of links, and one or two visual search results, like top images or maps. With this new update, these information widgets will grow in number and variety, as Google Search will now show you more information in a visual format. Such as visual stories, short videos, tips, weather info, and much more.

In the current version of Google Search, most people only pay attention to the first page of search results. If they don't find what they need, they would rather change the search query than go to the second page and explore more. With this new update, Google is planning to automate this process by adding related search results to the bottom of the page as you scroll down. This way, you can find new information that doesn't match your exact query but is still somewhat relevant to what you are trying to look for. For now, this feature will only be available to English-speaking users in the US.

Forum Questions

The internet is a scattered place, with millions of people participating in hundreds of forums dedicated to thousands of topics. Chances are that the question you are asking on Google has already been put up and answered in one of these forums. But since those results aren't indexed by Google, you aren't likely to find those answers. Google plans to change that by adding a new 'Discussions and Forums' section, where you will find information about questions asked on forums like Reddit, Quora and others.

News Translations

The world is a big place, with people from various countries uploading all sorts of information in hundreds of different languages that are relevant to their particular region. While Google does index all those local and international news pieces, chances are that if you don't understand that particular language, you won't be able to get the context of the news at a glance. With this new update, Google is planning to make that much easier by providing translated news results by default. They will use machine translation to convert all the news pieces into your preferred language automatically, so you can easily understand what is going on around the world.

Personalization Indicators

Google search results are often personalized depending on your location, previous search history, and a host of other factors. This makes it harder to discover new things as the results are often skewed to show you a limited amount of information that the algorithm thinks is most relevant to you. With this new update, the search results will show if they have been personalized for you. You can then decide if you want to turn off these personalisations to see more varied search results or even add specific criteria to make them even more personalized.

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