Marketing Feature
TikTok is responsible for the introduction of this function. It's now possible for content creators to link directly to the goods and clothing they wear in their videos, saving their viewers a step when shopping for similar items. This is a basic yet effective addition that will increase the developer's salary. Just days after TikTok released this function, YouTube revealed it would be getting it, too.
This function is presently being tested by YouTube in the United States and Canada. By doing so, creators may earn money from their videos and even sell stuff. The video shows that Gaint is committed to doing all it takes to ensure the company's continued success.
YouTube And TikTok Rivalary
It's no secret that both YouTube and TikTok are massive video libraries housing countless hours of content. TikTok's meteoric rise to prominence contrasts with YouTube's years of steady effort to stay at the top of the internet's video streaming service rankings. After initially only allowing full-length videos, YouTube expanded to enable shorter YouTube clips.
These two services are in direct competition with one another. Each has been updating and enhancing its mobile app with new features in an effort to overtake the other. The one bright side of their competition is that chances for creators are expanding.
Summing Up
TikTok is a video-sharing software that has found success by focusing on short films and often updating them with new, innovative features. In this way, they may make money using the software itself. Additionally, YouTube created YouTube Shorts, a format for shorter videos, to compete with TikTok. YouTube's provision of affiliate-marketing opportunities to creators is another brilliant move on the platform's part.
