Dubai, United Arab Emirates, 19th May 2022 – The world’s leading esports business, ESL and global technology brand Lenovo, today announced their exclusive PC collaboration for ESL’s Intel Extreme Masters (IEM) properties. Starting with IEM Dallas in June 2022, Lenovo Legion will be the official OEM Partner covering several IEM events that will run through IEM Katowice 2023.
Lenovo Legion will provide users with distinctive brand interactions, including a logo-inspired gaming PC and special edition laptops. Through distinct brand integrations, Lenovo Legion will highlight its portfolio of high-performance gaming PCs – known for being “Stylish Outside. Savage Inside.” The following are some of the ways in which Lenovo has attempted to increase brand recognition: offline events, including IEM’s, as well as social media and internet exposure, all of which have hundreds of thousands of gaming enthusiasts tuning in from their homes all around the world. Thousands of fans attending IEM events in person will have the chance to play on Lenovo Legion’s impressive gaming hardware.
The first event is Intel Extreme Masters Dallas 2022, which has a $250,000 total prize pool and will be held at the Kay Bailey Hutchison Convention Center in Dallas, Texas, on June 3-5.