The PC Garage store is located in the hub of Dubai at M25, Computer Plaza, Bur Dubai, and the entire store has been designed to give a Garage feel. The store has a whole wall for graphics products only, one for custom PC builds, and another for components that go into building a PC. The ‘Play Hard’ graffiti wall adds more flavour to the fun atmosphere, and the DONKEY KONG and MARIO Brothers decor gives off a nostalgic feel.
To further enhance the gaming experience, XFX has created an entirely new experience zone equipped with the latest state-of-the-art gaming machines and components. The new XFX Experience Zone is located in the same building on the first floor at 107. Customers will have to walk the extra mile if they want a chance to try out the PCs before buying.
The Experience Zone is spread over 2000 sq. ft, featuring multiple entertainment spaces, including a gamer’s lounge made with a TRON theme, a PACMAN-themed meeting room, an in-house studio for product launches, photoshoots, and much more. There is even an actual ‘Gaming Arena’ with 7 pre-built PCs for spontaneous competitions. Both the XFX PC Garage and XFX Experience Zone are open from 10 am to 10 pm right from Monday to Saturday.
Sunny Narain, Managing Director, XFXForce Technology LLC, did the inauguration along with the entire XFX Middle East Team. The Founder and CEO of XFX, Mr. Michael Chiu, along with XFX Delegates from Hong Kong and the USA had flown in to witness the new venture.
