Dubai, UAE – 24th March 2022: The Middle East’s first branded shop for Hisense, operated and managed by FGT, has opened at the new Dubai Hills Mall, a shopping and lifestyle destination, representing a major step in the technology leader’s regional expansion plans.
Shaikha Ahmad Al Bishri – Director of Business Excellence Department and Ahmad Hassan Al Zaabi – Director of the Consumer Protection Department attended the big event. The opening was attended by regional leaders and representatives from Dubai’s Department of Economy & Tourism (DET).
Hisense’s full and award-winning line of smart consumer electronics and home appliance items, including many premium models of TVs, Laser TVs, Refrigerators, Washing Machines, Dishwashers, Microwaves, and more will be available. Hisense’s showroom offers a host of home and kitchen equipment from Gorenje, the European homeware company acquired by Hisense in 2018.
The new store will also include the brand’s first regional debut of the super-smart 100L9G Laser TV, which is part of Hisense’s ground-breaking TriChroma Laser TV series.
The 100L9G Laser TV, which is equipped with TriChroma technology, which uses triple laser light to improve colour and brightness, built-in DOLBY Atmos for cinema-level sound, and reduced energy consumption costs, is set to revolutionize the regional home viewing experience.
Hisense, an official sponsor of the FIFA World Cup Qatar 2022, is rolling out its futuristic laser technology to local and regional customers in order to score big with them through cutting-edge laser technology that delivers pictures more closely resembling what the human eye sees more than any commercial TV product ever mass-produced.
The 100L9G TriChroma Laser TV, which comes in sizes of 100 inches and 120 inches, features 4K ultra-high-definition picture quality and high dynamic range for crisper, brighter, and more colorful pictures.
With the most recent FIFA World Cup 2022TM Official Sponsorship, HiSense has ambitious goals for boosting brand recognition across the world. With UEFA Euro 2016 and 2020, Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, Germany’s FC Schalke 04, FIFA World Cup 2018TM , and PSG.