Recent in Brand Collaborations & Partnerships
EMG Sports and StarLadder Announce Partnership
EMG, one of the biggest gaming and esports event organizers, and StarLadder, one of the largest global esports operators and content providers, have partnered to host a whole new class of esport events in the Middle East region....
Kingston FURY & Team Vitality Announce Partnership
Kingston FURY has announced a multi-year European partnership with leading global esports organisation Team Vitality. As part of the partnership, Team Vitality’s world-renowned players will be provided with the best SSD and RAM on the market to enhance training and performance....
BenQ Sponsors Smash Bros Tournament
BenQ recently collaborated with Smashistan and Four04 eSports to organize a community Smash Bros Tournament on 13th August 2022 at Que Club – Oud Metha. The competition was their way of showcasing the gaming advantages of its console gaming brand MOBIUZ....
Kingston FURY Partners with Ninjas In Pyjamas
Kingston Technology recently announced its partnership with legendary esports organization ‘Ninjas in Pyjamas’....
RAZER Collaborates with BAPE to Debut Their Second Streetwear Collection
Razer announced the second iteration of its collaboration with Japanese streetwear brand BAPE, in the form of a new exclusive line of apparel and peripherals dubbed, A Gaming Ape Spring Summer 2022....
Lenovo and GEMS Education launch new Esports Zone at GEMS FirstPoint School
Lenovo has announced the expansion of its successful partnership with GEMS Education, with the rollout of its second Esports program at the GEMS FirstPoint School. This partnership will see students receiving products from the Lenovo Legion and Workstation lines for both learning...
XFX PC Garage And Experience Zone For Gamers Launched
XFX, the famous graphic card manufacturer, has just launched a new concept store, the PC Garage, in Dubai. This store will feature XFX AMD RADEON graphic cards, along with XFX and AMD-powered gaming machines, available at very competitive prices....
TUMI and Razer Team Up to Debut Limited-Edition Esports-Inspired Bags
International travel and lifestyle brand, TUMI, is teaming up with the leading global gaming brand, Razer, to launch limited-edition gear for gamers. This special collection will feature the triple-headed snake logo and signature green accents, blended with TUMI aesthetic identif...
PUBG Mobile and TOD Entertainment Sign Content Partnership
PUBG Mobile has millions of active players on both Android and iOS playing together each day. To keep this momentum going, the company has made a habit of partnering with various other companies and brands to bring unique IP, gifts, and content to the game....
ESL Gaming and Lenovo Legion Collaborates For Intel Extreme Masters
ESL, and global technology brand Lenovo, today announced their exclusive PC collaboration for Intel Extreme Masters (IEM) properties. Starting with IEM Dallas in June 2022, Lenovo Legion will be the official OEM Partner covering several IEM events that will run through IEM Katowi...
