LG PLAYMOBIL Collectibles Teased at IFA 2022

LG has unveiled a whole series of special toys in partnership with PLAYMOBIL to showcase their range of miniature LG appliances to children.

Collectible Toys, Action Figures, Merchandise & Apparel, Miscellaneous

Monday September 19, 2022

LG PLAYMOBIL Collectibles Teased

Exclusive Toy Figures Introduced AT IFA 2022

LG has collaborated with PLAYMOBIL to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The range features adorable human figures, along with miniature versions of various LG appliances. These toys will be available from next year at a series of online and offline events that will focus on showcasing the F.U.N (First, Unique and New) customer centric approach from LG.

LG-Playmobil

For now, the collection is on display in the Lifestyle zone at LG’s booth at the IFA Show. It features three brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious, and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora, and the fashion-forward J. J. Kids can play as any of these characters and interact with a whole slew of miniature-scale LG appliances, including washing machines, InstaView ovens and InstaView refrigerators, and the all-in-one WashTower.

The company itself will be maintaining a social media presence just to showcase these possible playtimes. They will be posting digital skits and clips that will be featured on the company’s official Instagram account, Life’s Good Kitchen.