HONOR Pad 8
The HONOR Pad 8 is an affordable all-around smart device catering to the productivity and entertainment needs of students and young professionals. The tablet features a 12-inch 2K HONOR FullView display paired with eight built-in loudspeakers to deliver immersive multimedia experiences on the go. It runs HONOR Magic UI 6.1 with Google Play Services for universal connectivity. The setup is powered by a high-capacity 7250 mAh battery for all-day connectivity, allowing users to stay always connected. Pre-orders will start from the 20th until the 23rd of September, with customers getting the Honor Pad 8 magnetic keyboard for free under the launch scheme.
HONOR 70 - A Vlogging Masterpiece
The HONOR 70 is designed for vlogging enthusiasts, with a unique new Solo Cut mode, which lets users easily produce vlogs that spotlight a specific person in a group through built-in Person Re-identification Technology. With Dual Video Streaming, HONOR 70 can record two videos simultaneously, with one featuring a single subject and the other capturing the full group.
All of this is captured with a powerful camera array that features a 54MP IMX800 Super Sensing main camera and a large 1/1.49-inch IMX800 Sensor. The setup is finished with a 50MP Ultra-Wide & Macro camera. The new smartphone is powered by the Qualcomm Snapdragon 778G Plus 5G processor and supports GPU Turbo X and OS Turbo X. The HONOR 70 is the first HONOR N Series smartphone to run HONOR Magic UI 6.1 based on Android 12 and is available in a range of fashionable colour options, including Midnight Black, Crystal Silver, Icelandic Frost and Emerald Green. The HONOR 70 5G (8+256GB) version will be available at a starting price of AED 1999, while the HONOR 70 5G – (8+128GB) version available at a starting price of AED 1849 via HONOR Online Store, Sharaf DG, Emax, Carrefour, Jumbo, Lulu, Axiom, Amazon, noon and other retail stores.
Dual Flagship Strategy and MagicOS
Announced during IFA 2022, the Dual Flagship Strategy will see HONOR bring its upcoming foldable flagship smartphones and all-around flagship smartphones to Europe and other regions around the world. These models will also feature the newly unveiled MagicOS 7.0. This is an upcoming all-scenario smart collaboration OS based on Android as well as PC and IoT operating systems. This new open and connected system facilitates seamless collaboration among smartphones, tablets, PCs and other IoT products.
Alongside new user interface changes, MagicOS 7.0 will let users control an HONOR laptop, smartphone and tablet using a single keyboard and mouse. Through the feature, users can drag files across devices seamlessly, as well as type text into the smartphone or tablet with their laptop keyboard.
IoT Collaborations
To support this new ecosystem, HONOR will be joining various IoT consortiums, including Matter and Ola, to help formulate common industry standards that promote open collaboration. In addition, the new HONOR Developer Service Platform will provide direct support and services to developers. Among the many services available, developers can submit their apps to App Market and Game Center through the platform. It will also provide developers with access to various system capabilities for them to develop cross-device features for HONOR device users in the future.
Microsoft Phone Link
HONOR is also expanding its partnership with Microsoft to bring Phone Link to international HONOR device users. Phone Link lets users connect select HONOR smartphones to Windows PCs to unlock new cross-device capabilities, including the ability to view notifications, make and receive calls on their PC and use mobile apps on Windows. The HONOR Magic4 Pro is among the first international HONOR smartphone models to support Phone Link, while the HONOR 70 will also support Phone Link following an OTA update.
Introducing HONOR Spatial Audio
The new Spatial Audio solution is designed to enable headphones to produce wide, cinematic 3D sound effects that create the sense of immersion required for next-generation AR and VR experiences. It delivers surround sound and 3D audio through headphones by using the accelerometer and gyroscopes in earbuds to track the motion of the user’s head, remapping the sound field to bring users an immersive and delightful audio experience in all scenarios such as movies, music and games.
With the use of an algorithm, the device can simulate the changes of sound on its way from the source to the listener's ear. These effects include the localization of sound sources above, below, behind and in front of the listener. HONOR's Spatial Audio is the first to support sound externalization distance adjustment, providing users to dynamically adjust the distance of virtual sound sources from 0.15 to 10 meters to suit a more personalized listening experience.
Gateway to the Future
Gateway to the Future is a new HONOR Talents initiative designed to enrich cultural heritage through the power of technology. In collaboration with ARLOOPA, HONOR challenged two renowned artists – Yunuene and Timo Helgert – to creatively reimagine the iconic Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. The AR experience is now live on-location in Speicherstadt, and is also available for users to view at home via the ARLOOPA app, offering smartphone users a new way to discover cultural treasures through immersive AR.
HONOR Talents: Applications Open
Complementing the initiative, HONOR has introduced a dedicated Interactive AR Artwork category as part of its HONOR Talents global design competition. Within the category, contestants are invited to produce digital AR artworks which creatively transform their neighbourhoods, including digital overlays for buildings, walls, parks, and other public spaces, helping to get communities closer to culture.
HONOR also partnered with the Central Academy of Fine Arts (CAFA) in China to create a new AR artwork titled INFINITY. The phy-gital experience showcases an artistic interpretation of the universe, which the creative team comprising CAFA faculty members and students use as an analogy to promote intercultural dialogue. The art is available at HONOR’s IFA booth through the ARLOOPA app.
