Intel Pentium and Celeron Series Brand Names Dropped

Intel has decided to discontinue the popular brand names for their popular entry level desktop processors, namely the Pentium and Celeron series.

Intel Celeron Processors, Intel Pentium Processors, Peripherals & Accessories

Mon Oct 10, 2022 - 13:00

Intel Pentium and Celeron Series Dropped

Computer Processor Brands Discontinued

Intel has announced that it will be discontinuing the practice of naming its lower end computer processors using specific brand names. The sub brands that will be dropped as part of this initiative are the well known Pentium and Celeron series of processors.

Intel-Processor Brands

Intel initially launched the Pentium series in 1993, while the Celeron series was launched in 1998. While the Celeron series was always aimed at the budget segment, the Pentium models were actually flagship-grade processors. At least until the launch of the modern Intel Core series, which replaced them as the top-of-the-line processors in 2006.

Since then, the Pentium line has been split into two variants. The Pentium Silver, which was used in low-power devices, and the Pentium Gold, which was meant for entry-level desktops. The Celeron processors remained at the bottom of the lineup, along with the Atom series. Now, both Pentium and Celeron brands have been dropped officially, with only the Atom, Core and Xeon series retaining their names.

From this point onwards, the chipsets that fall in these lineups with be simply called Intel Processors. This move was made in an effort to simplify Intel's offerings and make it easier for customers to select the right category for their use cases. This marks the end of almost 3 decades of Intel branding conventions, which made these sub-brands household names that everyone recognized instantly.

While the change has been announced officially, it will still take a few months before the names actually disappear from all the supported products and their marketing materials. It will be a sad day for nerds and computing enthusiasts who probably starting their computing journey with one of these processors.

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